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Legal

GDPR & CCPA

Last updated: May 1, 2026.

A full Data Processing Addendum (DPA) is available on request for merchants operating in the EU/UK/California.

Your rights

  • Access — request a copy of the personal data we hold about you.
  • Correction — update inaccurate data.
  • Deletion ("right to be forgotten") — request full erasure.
  • Portability — receive your data as CSV or JSON.
  • Restriction & objection — limit or opt out of specific processing.
  • Do Not Sell/Share (CCPA) — we never sell personal data.

How to exercise them

Email privacy@loyaltychips.com with a subject line including the right you wish to exercise. We respond within 30 days. If you are a customer of a merchant using our platform, you may also contact that merchant directly — they are the controller of the data they collect.

Legal basis for processing (GDPR)

  • Contract — to deliver the reward tied to a chip you scan.
  • Consent — for optional email or SMS marketing by the merchant, stored separately by channel and revocable at any time.
  • Legitimate interest — for platform security, fraud prevention, and aggregate analytics.
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